Meta announced it is reviving facial recognition for Facebook and Instagram, this time with the purpose of strengthening the security of both platforms. The reactivated feature will assist in fighting scams by targeting the ever-rising number of fake accounts and phishing attacks across both websites.
According to a statement, the revived feature will help aid the fight against scams by targeting the ever-rising number of fake accounts and phishing attacks through both these sites. Meta described how the technology will be mainly used for account recovery and in verifying identities, which will further challenge scammers from taking on another person’s identity.
Meta’s method is actually more privacy-oriented than its previous iterations. The users will always be in control of the choice to opt into the facial recognition service, and Meta has made sure that the data will not be used for ad targeting nor sold to third parties. That’s coming as a result of widespread privacy concerns, which led Meta to completely drop the earlier facial recognition system in 2021.
This technology works by comparing the user’s face to pictures in their photo gallery to validate the account owner. When turned on, Meta states that the recovery of accounts will be made faster especially when users are locked out due to hacking attempts.
As cyber scams continue to rise globally, Meta’s reviving of this resource shows its commitment to protecting its users while addressing security issues raised by privacy.
