Twitter has informed businesses that they must spend $1,000 per month to retain their gold badges, and those who do not pay will lose their checkmarks.
According to The Information, the Elon Musk-led company, which is busy monetizing its platform through various means, will also have a surplus charge of $50 per month to add badges to each account affiliated with the brand.
Matt Navarra, a social media consultant posted a screenshot which suggested that Twitter is going to charge a hefty $1,000 per month.
Navarra also tweeted, “Twitter is reportedly emailing businesses, offering gold check mark verification for $1000 PER MONTH! And affiliate account verification for $50 each per month.”
Twitter did not instantly comment on this. Businesses attained an email from Twitter that read, “As an early access subscriber, you’ll get a gold checkmark for your organization and affiliation badges for its associates.”
“If you’d like to subscribe, Verified for Organizations is $1,000 per month, and $50 per additional affiliated handle per month with one month of free affiliations,” it continued.
Twitter had rolled out gold badges ahead of its Verification for Organizations program (formerly called Blue for Business), which let brands to “validate and separate themselves on Twitter.”
In December last year, Twitter relaunched its Blue subscription service with verification, which now costs $8 for Android users and $11 for iPhone owners per month.
Musk has now stated that all legacy validated accounts will rapidly lose their Blue Badges due to a ‘deeply corrupted’ situation.
The microblogging platform has expanded its Blue Service subscription service to six more countries, bringing the total to 12 where users can subscribe.
