When reading the company’s recently released quarterly earnings, CEO Andy Jassy remained silent about the arrival of the new Alexa version, whose much-discussed news has yet to be delivered. However, after many breaths, the news about the release of the Amazon voice assistant Alexa appears to be held by industry observers and consumer interest. However, he clarified what precisely sets this Alexa variant apart from all of its current and potential rivals.
According to Jassy, while the present AI tools are excellent at digesting and summarizing large volumes of data, they are not actually capable of carrying out tasks independently. According to his idea, the new Alexa could handle tasks from a user’s to-do list, meeting a crucial market demand. Amazon may have a competitive advantage in a market that is becoming more and more crowded with advanced AI solutions thanks to its emphasis on actionable intelligence.
Since its debut nearly a decade ago, Alexa has sold close to 500 million devices, and hundreds of millions are now in use around the clock. But despite this level of penetration and usage, the company cannot keep pace with the increasingly rapid improvement of AI now that ChatGPT and other generative models have debuted. Sources claimed that some internal issues contributed to the delayed launch of this new Alexa and that employees consider a likely launch date postponed to 2025.
Panos Panay, head of Amazon’s devices, is also optimistic about the new product but emphasized that this one was going to create an emotional attachment to the user. He described the upcoming features of the product as “Awesome” for making the user experience more engaging. Mishaps and bad publicity must surely weigh heavily on the Amazon executives’ minds, however. They know that it all comes down to a successful reintroduction of Alexa as a major factor in the positioning of Amazon in the tech world.
The great Amazon boss, Jeff Bezos, used the one-way and two-way door analogy to explain decision-making processes and believes there are some choices you just cannot go back from. Reimagined Alexa might be one of the one-way doors Amazon needs to get right in a fast-changing world. People have been looking forward to what is expected to come with this new Alexa.
