As ‘first class-style’ seating goes inside low-cost Frontier Airlines’ select cabin choices, it seems that cheap travel has a new opponent in the budget travel scene. Frontier Airlines, established for offering no-frill fares and affordable tickets within its low-cost carrier bracket, now plans to treat its customers to a feeling of luxury at minimal costs in order to compete with full-service airlines.
The new seats, which begin rolling out on select aircraft this month, are designed to offer a more premium experience while still maintaining Frontier’s core commitment to budget-friendly travel. The airline didn’t say exactly how many planes would get the enhanced seating, but the move signals a big shift in the way the airline is playing in the competitive low-cost carrier market.
Moving the fleet to have “first-class style” seating forms part of a trend unfolding in airlines, with budget airlines endeavoring to provide comfort levels to an expanding spectrum of passengers seeking luxury flying not necessarily attached with a big price tag tagged along typically with first-class or business-class seats. Frontier Airlines hopes to create a balance between affordability and comfort, presenting an improved travel experience for customers who may not otherwise be on a premium carrier’s radar.
The new seats have increased cushioning, extra legroom, and a better recline mechanism for a much more comfortable ride. While not truly first-class, these seats are designed to give travelers a taste of luxury without the price tag. These will be sold in a few rows in the cabin as an upgrade option for people who want a little extra comfort for their money.
Frontier is known for its ultra-low fare, and these upgraded seats can be added, so passengers can choose any level of comfort they’d like. The price varies by route and demand for the ‘first-class style’ seats, but the airline has placed emphasis that the added charge should be as low in cost as possible.
Passengers who choose this new seating option will enjoy more space, comfort, and an elevated in-flight experience as compared to standard economy seats. However, the facilities will not be like any other first-class service. There will be no premium food and beverage service normally associated with high-end cabins.
As Frontier Airlines expands its service offering and improves its passenger experience, ‘first class-style’ seats might be just the beginning. The airline wants to do more in innovating comfort and service that does not compromise its position as a low-cost airline. Whether this move will attract a new segment of customers or only give the existing passengers a chance to enjoy more alternatives, this marks a tremendous shift in the landscape of budget airlines.
For people looking to upgrade their experience in flying without having to pay extra, Frontier’s seating option will provide a welcome opportunity to experience comfort with a reasonable price tag.
