70% of Gen Z and Millennial Gamers Eager for Switch 2

70% of Gen Z and Millennial Gamers Eager for Switch 2

Source: Cole Kan/CNET

Nintendo’s eagerly awaited next-gen console, Switch 2, is heading towards creating waves in the gaming space, and gamers are impatiently waiting to get their hands on it. Eight years from the time when the first Nintendo Switch hit stores, which shattered hybrid gaming with portable and TV-connected gaming, Nintendo will unleash the sequel of its iconic console on Wednesday, April 2.

The first Switch, from which hits like the Switch Lite and OLED model have descended, continues to be a crowd favorite. The gaming environment, however, has drastically changed in the last few years, as players increasingly crave better features such as 4K graphics, virtual reality capability, and enhanced multiplayer options. The Switch 2 will have to vie against giants like the Xbox Series X and PlayStation 5 while keeping Nintendo’s own family-friendly, entry-level style.

70% of the Millennial and Gen Z gamers are already eyeing the Switch 2, according to a recent survey. The survey indicates that 58% of American gaming adults would be interested in purchasing the new console, with the majority expecting radical improvements from the previous model. Amongst the top concerns of potential consumers, 27% highlighted a fair price tag, whereas some are interested in the presence of new Nintendo titles and better technology to meet their gaming needs.

Nintendo’s IPs, including Mario, Zelda, and Animal Crossing, are still the top draw among enthusiasts, and the impending Switch 2 will undoubtedly include new games to further develop the hit franchise. Keeping this in mind, devoted Nintendo gamers want an upgrade and can be ready to pass down their old Switch consoles in exchange for the new device.

As the announcement date approaches, whether Switch 2 can satisfy the high expectations of die-hard fans as well as the current gaming market remains to be seen. With Nintendo’s legacy of innovation and the gaming community’s expectations, there is no denying the fact that the future of gaming is about to get even more thrilling.