The trend was set when Netflix’s critically acclaimed drama show Squid Game was nominated for a Golden Globe, even for a season that has not been out yet. People have created controversies and confusion since the nomination of Squid Game for the second season before it is aired, and people argue whether this unparalleled step is a mere clerical error or a big marketing innovation.
Squid Game is a Korean survival drama series, first released in 2021. It conquered the whole world and became a cultural showbiz hit, winning a few Emmy Awards. In this series, an unprecedented success followed, and this series became one of the most eagerly awaited TV series in recent years. Obviously, it was expected that the second season would carry on with the kind of interesting and thrilling story that was seen in its first season.
That is why, at Netflix, where the series Squid Game is distributed, it was confirmed that filming was underway, while the second season of the series has not been presented to the audience yet.
However, the Golden Globes nomination proved to be a surprise when it showed that the series had been nominated as Best Television Series—Drama based on its second season, which has not aired over the air. It begs questions about the eligibility requirements for the Golden Globes since the show has not been made available to the voters for review. Usually, these awards consider those shows only that have been publicly released and made available to audiences and critics.
Some people speculate that the nomination may be a result of Squid Game’s overwhelming popularity and global impact, while others believe it could be an intentional attempt to build buzz for the upcoming season. Netflix, known for its innovative marketing strategies, could be using the nomination to generate excitement for the long-awaited return of the series. Alternatively, it may have been nominated based on an early screening or other preview materials made available to select Golden Globe voters.
Although the nomination has many gray areas, the Golden Globes have been known to bend their rules from time to time for a show that really catches the cultural zeitgeist. This very unusual situation has also raised debate over how the industry and award organizations determine whether a show qualifies for consideration, with a number of highly publicized shows coming up.
We have yet to see whether the nomination will stand, but it certainly does indicate that the Golden Globes are making sure Squid Game is not forgotten from media consciousness as the world awaits the series’ return to screen.
