Without providing any information regarding the number of layoffs, Google’s parent company, Alphabet, announced on Tuesday that it is reducing employment at Waze as it integrates Google Ads technology into the app’s advertising system.
“In order to create a better, more seamless long-term experience for Waze advertisers, we’ve begun transitioning Waze’s existing advertising system to Google Ads technology. As part of this update, we’ve reduced those roles focused on Waze Ads monetization,” Google, which acquired Waze for about $1.3 billion in 2013, said.
Google had announced in December that it would acquire Waze and Google Maps teams to streamline procedures, making them a part of the Google Geo division, its portfolio of real-world mapping items that involve Google Maps, Google Earth, and Street View.
An email from Chris Phillips, the head of the Geo division, was mentioned in the news’ initial report by CNBC earlier in the day. He informed Google that it would inform advertisers and partners regarding the move on Wednesday.
