At Super Bowl LIX on February 9, 2025, Kendrick Lamar delivered a dynamic halftime performance at the Caesars Superdome in New Orleans, seamlessly blending West Coast hip-hop with compelling visual narratives. The show was marked by notable guest appearances and subtle nods to ongoing industry tensions.
The performance commenced with actor Samuel L. Jackson portraying Uncle Sam, offering satirical commentary that set a reflective tone. Lamar, hailing from Compton, California, paid homage to his West Coast roots by performing tracks from his latest album, GNX, including “Squabble Up,” “HUMBLE,” and “DNA.” The stage design featured elements reminiscent of West Coast culture, reinforcing the regional influence on his music.
A highlight of the show was the surprise appearance of tennis icon Serena Williams during the performance of “Not Like Us,” a track widely interpreted as a diss aimed at fellow rapper Drake. Williams, who has a personal history with Drake, added a layer of intrigue to the performance. Notably, Lamar altered the song’s lyrics during this rendition, omitting specific terms that had previously sparked controversy, possibly in response to ongoing legal disputes.
The performance also featured collaborations with artists such as SZA and DJ Mustard, which added depth to the music. Lamar’s setlist was carefully curated to focus on his recent works while deliberately leaving out some of his earlier works that were highly political. This seemed to suggest a shift in themes towards personal issues and industry commentary rather than overt political statements.
Lamar, though, managed to balance artistic expression with audience engagement during the show, delivering a performance both entertaining and thought-provoking. His ability to use personal narratives with broader cultural themes underscored his reputation as a storyteller and cultural commentator.
In summary, the performance of Kendrick Lamar during the Super Bowl halftime show was multilayered, including its West Coast hip-hop roots, significant guest appearances, and subtly addressing industry dynamics. By adding personal and cultural elements, Lamar provided a memorable experience that was able to connect with a broad audience.
