Q2 underlying North American sales are up, according to Adidas

Q2 underlying North American sales are up, according to Adidas

Adidas, which opens a new tab, reported on Wednesday that its second-quarter North American revenues—which do not include sales of the Yeezy line—had improved over the previous year due to growth in both its own retail and wholesale businesses.

Adidas’ second-largest market after Europe, North America, saw an 8% decline in currency-neutral sales from April to June, amounting to 1.3 billion euros ($1.51 billion), including Yeezy.

The company said in a statement that “the decline was solely related to the significantly smaller Yeezy business,” although it did not say how much the sales climbed when the product line was excluded.

Adidas has attempted to sell off its remaining Yeezy stock in a turnaround spearheaded by CEO Bjorn Gulden following a painful breakup with artist Kanye West, also known as Ye, while attempting to strengthen its brand through its well-liked classic fashions.

From 1.6 billion euros a year ago to 1.9 billion euros this quarter, its currency-neutral revenues in Europe increased by 19%.

For the second time this year, Adidas increased its full-year guidance, and in mid-July, the company revealed preliminary second-quarter data that beat projections.

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