Samsung is going live today, January 22, at 10 a.m. PT/1 p.m. ET, for its first major event of 2025, Galaxy Unpacked. Fans and enthusiasts of the brand across the globe wait with bated breath for any updates on the next-generation Galaxy S25 series and possibly some other innovation that Samsung has up its sleeve. Here is everything you need to know about the event and what to expect.
Where to Watch the Samsung Galaxy Unpacked Livestream
Samsung will broadcast the event live on its YouTube channel, official website, and newsroom page. Based on past events, the live stream is expected to last about an hour and deliver updates on the latest tech advancements.
What to Expect from Galaxy Unpacked 2025
While Samsung has not disclosed all the details, the Galaxy S25 series will likely take center stage. This includes the Galaxy S25, S25 Plus, and S25 Ultra. The S25 Ultra, according to leaked images, features a more rounded design compared to its predecessor, while the S25 and S25 Plus appear to maintain a sleek, modern look similar to the S24 series.
In addition to the physical updates, Samsung’s press release hints at significant advancements in AI integration, with the introduction of a “true AI companion” for the new phones. This aligns with the trend set by competitors like the iPhone 16 and Google Pixel, emphasizing smarter and more personalized user experiences.
Preorders and Savings
Samsung has already opened reservations for preorders, offering bonus savings for early birds. Preorders will officially begin during or immediately after the event, allowing consumers to secure their devices before they hit stores.
More Than Just Phones?
While the spotlight is on the Galaxy S25 series, Samsung might also unveil new software updates, ecosystem enhancements, or even surprises like new Galaxy Buds or tablets. Given Samsung’s reputation for innovation, the event promises more than just hardware announcements.
Stay tuned as the event unfolds to get the latest updates on Samsung’s flagship devices and future direction in the tech industry.
